User Manual

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Introduction

Analytics

The heart of link.com.do — end-to-end omnichannel measurement

Modules

Form Express

Lead capture and contact forms

Modules

Event Express

RSVP with confirmation, iCal, and waiting room

Summary

Integrations & API

Webhooks, REST API, and connection with Zapier, Make, HubSpot, n8n, and more

User manual — link.com.do

One manual to master Form, Event, and Site Express — plus a crash course in digital marketing: UTM, CPC, attribution, funnels, and integrations (Zapier, Make, HubSpot, API). Analytics are the through-line; the modules are the use cases.

Concepts you'll learn using the platform

Concept	In practice with link.com.do
UTM (`utm_source`, `utm_medium`, `utm_campaign`)	Link Generator — a distinct link per channel, without typing parameters by hand
CPC (cost per click)	Compare paid ads (`utm_medium=cpc`) vs organic (`social`) in Conversion by Source
CPL (cost per lead)	Real registrations per channel ÷ what you spent on that channel — not just clicks Meta reported
Attribution	Each lead stores where it came from, with date and time — source of truth in your database
Funnel	Visits → Registrations → Confirmed; optimize where people drop off
First-party	Measurement on your subdomain, immune to AdBlockers and third-party cookies

Go to Analytics

intro User manual — link.com.do